Scooped by Demetres

Square One

Kilogram was tasked with creating a signature look and feel for our client’s new ice cream brand by developing a strong interior design identity for Scooped’s first location in a major shopping centre. Our response is a playful and contemporary space that brings together shimmering mirrored surfaces, textured coral microcement, warm terracotta floors, and custom fluted glass; details that spark whimsy and create an immersive environment that entices passersby and elevates the simple joy of ice cream.

Project Information
Toronto, Canada | 45 sm | 475 sf
Photography: Scott Norsworthy
Construction Partner: Proplus Contracting with artwork by Chris Rouleau

Press & Awards
Wallpaper*, Has the ice cream parlour come of age?
Interior Design, Best of 2025 Awards Finalist
Azure, Best in Design 2025 Finalist
Interior Design, Enjoy a Cool Design Treat at Scooped
Canadian Interiors, Best of Canada Retail
The Architect’s Newspaper, Playful Perforations
AN Interior, Sweet Strategy

Interior view at Scooped at Square One. A blurred person walking past a textured terracotta wall and metal panels in a modern interior ice cream shop with a coral tiled floor.
Inside Square One shopping mall, the 'Scooped by Demetres' ice cream shop has a contemporary design treatment, featuring a warm facade, two hanging globe lights, and a menu board behind the counter.
Digital sketch of the interior of Scooped by Demetres interior space at Square One in Toronto, with handwritten annotations and sketches of lighting fixtures, cabinets, and structural elements.
Scooped at Square One — a refrigerator in the contemporary interior space is filled with colourful branded ice cream pints next to a shimmering ribbed metal wall and on top of warm terracotta-toned tiles on the floor
Architectural floor plan showing front and back sections of Scooped by Demetres at Square One, with labeled areas including 'Back of House' and 'Front of House'.
The image shows the interior of Scooped by Demetres at Square One, a blurred person scoops ice cream from being the counter and the playful stainless steel square cut-outs that create a partial partition.
The blurred figure of a person entering the Scooped by Demetres ice cream shop at Square One shopping mall. They walk past a ribbed stainless steel wall with the the words "ice cream" written vertically down the wall.
People walking past Scooped at Square One ice cream store, which is a coral and terracotta coloured interior with playful stainless steel accents
A vignette photo of Scooped at Square One ice cream shop shows a rotating circular mirror for selfies with the Scooped ice cream illustration in the middle.
The stainless steel back of house area at Scooped by Demetres ice cream shop at the Square One shopping mall in Toronto.
Close-up of a metallic surface with vertical ridges, with large pink-orange cutout letters spelling "ice cream" at Scooped by Demetres ice cream shop at the Square One shopping mall in Toronto.
Scooped by Demetres ice cream shop at the Square One shopping mall in Toronto. An ice cream cone sits in a stand on the metal counter in front of a textured coral background. To the right, there is a display case with ice cream cones.

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